J02 rice has the quality of large, round, flexible and fragrant rice grains, comparable to other specialty rice types on the Vietnamese market. The rice grain has been certified by Thai experts as meeting standards for export to 10 ASEAN countries. This is a local specialty rice of Phu Ho commune, Phu Vang district, Thua Thien Hue province.

Phu Ho rice products have been granted exclusive trademark certification by the Intellectual Property Department.